French banking giant Société Générale has launched its MiCA-licensed USD CoinVertible (USDCV) stablecoin on Bullish Europe, making it the first trading platform to list the regulated asset. The move follows regulatory approval under Germany’s BaFin and aligns with the EU’s Markets in Crypto-Assets (MiCA) framework. BNY Mellon will act as custodian for USDCV, ensuring institutional-grade security.
USDCV joins the bank’s existing EUR CoinVertible (EURCV), introduced in 2023 for institutional clients. Both stablecoins qualify as e-money tokens in the EU, providing regulatory clarity and making them transferable across markets. Société Générale said USDCV is intended for payments, remittances, FX settlements, and as a store of value for both retail and institutional investors. By leveraging Bullish Europe’s MiCA-compliant infrastructure, Société Générale aims to position itself at the forefront of regulated digital assets in Europe. The launch marks a major step in bridging traditional banking with blockchain-based financial tools.
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