E*Trade, the Morgan Stanley-owned brokerage, will add cryptocurrency trading to its platform in 2026, marking a significant step in Wall Street’s expansion into digital assets. Clients will gain access to Bitcoin, Ether, and Solana in the first half of the year, a Morgan Stanley spokesperson confirmed to Reuters. The service will be powered by crypto infrastructure provider Zerohash, which recently raised $104 million at a $1 billion valuation in a round involving Interactive Brokers and Morgan Stanley.
E*Trade, acquired in 2020 for $13 billion, serves more than 5.2 million retail investors. By integrating crypto, it broadens its offerings amid growing institutional and regulatory support for digital assets under the Trump administration. Zerohash will provide wallet solutions, enabling seamless crypto custody and trading. The launch underscores how established brokerages are adapting to client demand for digital asset access, signaling deeper integration of cryptocurrencies into traditional finance.
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