House of Doge, the corporate arm of the Dogecoin Foundation, is set to go public through a merger with Brag House Holdings, Inc., in a deal that could reshape Dogecoin (DOGE) role in mainstream finance.
The transaction, backed by over $50 million in investment capital, will create a multi-revenue digital asset platform uniting payments, gaming, and yield products under a regulated structure.
The merger grants House of Doge a Nasdaq listing, combining Dogecoin’s massive community with Brag House’s Gen Z engagement engine.
The new entity will operate as a digital asset management platform with integrated Dogecoin-denominated payments, licensing, and yield-generating financial products, a first for the meme-inspired cryptocurrency.
With over 837M DOGE under management, 107M through 21Shares’ Swiss ETP and more than 730M within the Official Dogecoin Treasury, House of Doge is now the largest institutional holder globally.
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