Amundi, Europe’s largest asset manager with over €2T in assets, is preparing to launch its first Bitcoin exchange-traded notes (ETNs) in early 2026.
The move would make Amundi the first major European institution to formally enter the Bitcoin market through regulated investment products, a space long dominated by U.S. issuers.
After years of observation, Amundi has taken the decision to enter Europe’s digital assets market. The ETNs will serve as the regional counterpart to American Bitcoin ETFs, offering exposure to the underlying asset while complying with the continent’s stricter regulatory framework.
Amundi’s entry comes at a time when institutional appetite for Bitcoin is intensifying on both sides of the Atlantic. BlackRock’s Bitcoin ETF performance has reshaped market expectations, illustrating how regulatory clarity and institutional infrastructure can support digital asset adoption.
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