Customers in the US may now trade on real-world events like elections, sporting events, and economic data thanks to Coinbase’s prediction market platform.
The technology was developed in collaboration with Kalshi, a prediction market operator subject to U.S. regulation. The market’s perception of probability is reflected in the prices of “yes” or “no” contracts that users can purchase on particular outcomes.
Coinbase has timed the debut to coincide with big athletic events like the Super Bowl by announcing it on social media. Notably, prediction markets have become increasingly popular, and trade activity has sharply increased on platforms like Polymarket.
While some traders use these marketplaces as alternative data tools, many utilise them to voice opinions about politics and the economy.
Coinbase’s entry could significantly increase visibility and liquidity for the sector, given its large regulated user base.
The move aligns with Coinbase’s long-term goal of becoming an “everything exchange,” expanding beyond traditional crypto trading into broader financial products.
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