Fast-food chain Steak ’n Shake has added $5 million worth of Bitcoin to its Strategic Bitcoin Reserve, lifting total holdings to $15 million. The move follows the company’s pledge to direct all Bitcoin-based sales straight into its reserve fund.
While the company did not clarify how much Bitcoin it holds in exact terms, the latest figure equals roughly 167 BTC at current prices. Steak ’n Shake began accepting Bitcoin payments across its restaurants last year and says the strategy is already paying off.
According to the company, same-store sales across company-owned and franchise locations are up 18% so far in 2026. Steak ’n Shake credits part of this growth to its embrace of Bitcoin and increased support from crypto-friendly customers.
The chain also plans to offer Bitcoin bonuses to hourly workers starting March 1, allowing employees to earn BTC based on hours worked, with a two-year vesting period.
The move reflects a wider trend of public companies using Bitcoin as a treasury asset rather than a short-term payment tool, even as prices trade below recent highs.
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