Visa has broadened its stablecoin capabilities, adding support for PayPal USD, Euro Coin, and Global Dollar to its settlement platform, along with integration of the Stellar and Avalanche blockchains. These additions join existing support for USD Coin and networks like Ethereum and Solana, enabling faster, blockchain-based settlements and fiat conversions.
The expansion comes amid rising institutional adoption of stablecoins following the U.S. passage of the GENIUS stablecoin bill. Major banks, tech firms, and retailers are now exploring their own stablecoin strategies or integrations, pushing traditional payment networks to innovate.
Visa faces increasing competition from legacy players like Mastercard, which has already tokenized 30% of its transactions and is working with crypto partners to enable blockchain-based payments. By deepening its stablecoin reach and onboarding more blockchain networks, Visa aims to maintain its leadership in global payments as digital asset infrastructure rapidly matures.
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