Ralph Lauren Targets Gen Z Shoppers With Fortnite Boots
Ralph Lauren has stepped into the metaverse. The Polo Ralph Lauren x Fortnite P-Wing Boot is what Ralph Lauren is hoping you will select when dressing your Fortnite character in the metaverse.
The virtual boot can be purchased IRL for $250 as a “exclusive, limited-edition collectible,” according to the American fashion house’s website.
Not the first fashion house to try to appeal to younger consumers in the metaverse is Ralph Lauren. Burberry, Gucci, and Balenciaga have all entered the virtual world built in three dimensions. In addition, even though the metaverse may no longer be receiving as much media attention, Ralph Lauren, a leader in the field, is still very interested in what it can offer.
(With inputs from Shikha Singh)
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