Polymarket has started a World Cup knockout-stage prediction campaign in certain parts of the United States, using the excitement around the 2026 FIFA World Cup to attract both sports fans and crypto traders. Users in eligible areas can predict the outcomes of elimination matches on Polymarket’s blockchain-based platform.
To encourage more people to join, the company has teamed up with media outlets like the New York Post and Fox Sports, offering bonuses for specific Round of 16 games. This move shows Polymarket’s push to reach beyond its usual crypto audience while staying careful about regulatory rules.
The campaign centres on the tournament’s knockout rounds, where each match has a clear winner and loser. This setup works well for prediction markets, letting users bet on which team will move forward. Promotions are tied to games like Paraguay vs. Germany and Canada vs. South Africa, giving participants extra reasons to join the platform.
Instead of just using crypto-focused marketing, Polymarket is working with mainstream sports media to reach more people. The New York Post offered users $50 in bonus funds after a $20 deposit, and Fox Sports ran a similar promotion for another Round of 16 match. These partnerships introduce blockchain prediction markets to sports fans who might be trying them for the first time.
The promotion isn’t available everywhere in the United States. Polymarket only allows access in approved areas, so users in some states can’t join even if they can use other parts of the platform. The company tells users to check if they’re eligible before depositing money.
This selective rollout is part of Polymarket’s larger regulatory strategy in the U.S., where prediction markets face different rules in each state. By focusing on approved regions, the company can test demand while staying within local laws.
The timing matters. With the 2026 FIFA World Cup co-hosted by the United States, Canada, and Mexico, Polymarket is using this major event to bring prediction markets to a wider audience. If the campaign succeeds, it could help the company grow its presence in mainstream sports.
ANNOUNCING: The $2M bracket challenge.
Free to enter. Submit a perfect bracket for the beautiful game & win $2 million cash.
— Polymarket (@Polymarket) June 28, 2026
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