MasterCard Launches AI Shopping Chatbot
MasterCard has launched its own shopping assistant, Shopping Muse, powered by generative AI. The AI-powered assistant uses natural language and contextual recommendations to help consumers search for and discover products in a retailer’s catalog. It recreates the in-store, human experience by translating consumers’ colloquial language and returns tailored product recommendations.
MasterCard claims that the chatbot can match an individual consumer’s unique profile, intent, and affinity, and build on the conversation’s context over time to deliver results that perfectly match even the most eccentric queries. The system also uses advanced image recognition tools to recommend products based on visual similarities rather than text descriptions.
(With inputs from Shikha Singh)
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