LG & Arbitrum Target $679B Ad Market With New Blockchain Advertising Network

LG, the South Korean electronics company, is teaming up with Arbitrum, an Ethereum Layer-2 network, to launch a blockchain-based advertising platform.

This platform targets the global digital ad market, which is valued at $679 billion. The goal is to give advertisers and publishers a shared, transparent database to track ads and customer engagement, while cutting out middlemen. The companies expect to launch the platform later this year.

Digital advertising is now one of the biggest sectors in the world, making up about 68% of all ad spending. But the industry depends on many middlemen to handle ad transactions, which raises costs and makes things less transparent.

LG thinks blockchain can help solve these problems. With the new network, advertisers and publishers would both have access to reliable data about where ads are placed and how users interact with them. This could build trust and make buying ads easier.

Samuel Byungsun Park, who leads LG’s blockchain research, said the company is looking at whether blockchain can really help advertisers, publishers, and consumers. Steven Goldfeder, Arbitrum’s co-founder, added that automation could greatly cut down on manual work.

After the announcement, investors felt more positive about Arbitrum’s ARB token, which saw a noticeable increase in value.

LG has been working with blockchain technology for several years. Past projects include business blockchain solutions, NFT platforms, and digital wallets. This new project shows LG is still focused on bringing blockchain into everyday business uses, not just crypto trading.

LG Electronics is building with Arbitrum.

LG’s blockchain team, part of the company’s R&D division, is piloting an onchain advertising network on Arbitrum.

The full story, including @sgoldfed‘s conversation with @FortuneMagazine:https://t.co/mIvlp6ip6h pic.twitter.com/Ej4TtAqcbs

— Arbitrum (@arbitrum) June 11, 2026

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