Most global family offices continue to avoid cryptocurrency investments despite ongoing industry hype, according to a new report from JPMorgan Private Bank.
The bank’s 2026 Global Family Office Report found that 89% of family offices hold no digital assets at all.
The cautious stance comes amid heightened market volatility and a recent sharp sell-off in crypto prices. The report also noted limited appetite for other alternative hedges, with 72% of family offices reporting no exposure to gold.
Instead, portfolios remain heavily weighted toward public equities and alternative investments.
JPMorgan said the findings reflect an internal debate within the bank about crypto’s role in diversified portfolios, particularly given its high volatility and inconsistent correlations with traditional assets.
While interest remains muted today, around 17% of respondents said crypto could become a future priority.
That figure, however, was overshadowed by enthusiasm for artificial intelligence, which 65% of family offices identified as a key investment theme. The survey covered 333 family offices across 30 countries, each with an average net worth of $1.6 billion.
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