Gen.G Teams Up With Crocs In Metaverse
Crocs World, a metaverse activation taking place on the Roblox and ZEPETO platforms, is being presented by the most recent iteration thanks to a new partnership between global esports organisation Gen.G and the footwear company Crocs.
Fans can participate in the Crocs World activity by creating a pair of Crocs and entering a competition.
Gen.G has partnered with Crocs to launch a Crocs metaverse activation on Roblox, Crocs World: Tycoon. The collaboration marks a major non-endemic return for Gen.G, marking the second such activation with the esports organisation. The game allows users to create their own designs and explore a beach-themed park inspired by the footwear brand. The platform also offers the chance to win ZEM currency and other virtual items for their avatars. Gen.G has previously collaborated with non-endemic brands like NASCAR and potato product manufacturer Idahoan Foods, showcasing its commitment to innovation and collaboration.
(With inputs from Shikha Singh)
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