Franklin Templeton, a global asset manager, has finished buying digital asset firm 250 Digital and started a new unit called Franklin Crypto, showing its stronger commitment to the crypto sector.
This creates a platform focused on actively managed crypto investment strategies for institutional investors. Franklin Templeton, which manages about $1.7 trillion, announced the deal earlier this year but did not share financial details.
The new division brings together 250 Digital’s investment team and Franklin Templeton’s global network. Franklin Templeton also plans to invest its own money in the new unit’s strategies, showing confidence in the digital asset market’s future.
Industry veterans Christopher Perkins and Seth Ginns will lead the new unit. Both have a lot of experience in digital asset investing and are expected to help Franklin Templeton grow in this area.
This deal is part of a bigger trend where traditional financial firms are starting to embrace cryptocurrencies and blockchain assets. In recent years, big asset managers have gone from watching the market to launching their own crypto products and services.
Institutional demand is a big reason for this change. Pension funds, family offices, and professional investors are more interested in digital assets and want to invest through regulated products from established firms.
Franklin Templeton has already worked in blockchain and tokenization, so starting a dedicated crypto division makes sense. By adding 250 Digital’s expertise, the company wants to offer advanced investment strategies, not just basic crypto exposure.
The launch of Franklin Crypto shows how traditional finance and digital assets are becoming more connected. Some of the world’s biggest investment firms now see cryptocurrencies as a lasting part of the financial world.
✅ Acquired 250 Digital
✅ Paid with some BENJI tokens (nbd)
✅Officially welcomed @perkinscr97 & @sethginnsSandy Kaul, Head of Digital Assets and Innovation, joined @BloombergTV to talk Franklin Crypto, and how the team made history by re-envisioning M&A. pic.twitter.com/6FIy1cdm8C
— Franklin Templeton Digital Assets (@FTDA_US) June 22, 2026
Press Release: franklintempleton.com
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