Cher Makes Metaverse Debut
Cher has made her metaverse debut to promote her latest album, Christmas, in collaboration with Warner Music Group and game developer Gamefam. Harmony Hills, a world on Roblox, has been transformed into a winter wonderland with festive decorations and holiday-themed locations.
Fans can purchase limited-time virtual merchandise inspired by Cher’s iconic looks, including diamond antlers, tinsel hair, and winter fairy wings. Harmony Hills, launched in February 2023, offers a blend of social role-playing and musical entertainment, featuring limited-time events with Warner Music artists. With over 10.5 million lifetime gameplay sessions and an 88% approval rating, Harmony Hills has become a thriving hub for virtual music experiences.
The Cher event on Roblox marks the latest partnership between Warner Music Group and Gamefam in the metaverse concert realm.
(With inputs from Shikha Singh)
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