Global crypto giant Binance has launched Medá, a new Mexico-based division, alongside a US$53 million investment plan to accelerate digital finance adoption across Latin America. Registered as an Electronic Payment Funds Institution, Medá will operate independently to support deposits and withdrawals in Mexican pesos, while also driving fintech services for the region.
Binance’s regional VP Guilherme Nazar highlighted Mexico’s importance as a market of over 125 million people, noting Medá’s ambition to rival major local financial platforms. The company emphasized that Medá is fully regulated under Mexican financial law, a move designed to strengthen consumer trust and align with Binance’s global compliance strategy.
Over the next four years, Binance plans to invest more than one billion pesos in developing user-friendly services with a social and economic impact. The exchange said it now holds regulatory approvals in 23 jurisdictions, including France, where its entity recently underwent restructuring to meet regulator requirements.
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