How NFTs Add Value To Metaverse?

By Vishakha Thakur

Metaverse, the future of the Internet has the potential to completely change our day-to-day lifestyle while Non fungible tokens or NFTs are used to certify ownership and authenticity.

Metaverse and NFTs gained traction in the year 2021 and since then, countries and companies are betting big on these innovative industries. Interestingly, Non Fungible Tokens have an immense role to play in metaverse.

How are NFTs related to Metaverse?

NFTs and metaverse are two different concepts but are still compatible with each other.

• Metaverse Games: Metaverse games depend on NFTs to give tokens as well as rewards to users.
• Digital Ownership: Metaverse and 

Non-Fungible Tokens depend on digital ownership and give users access to their avatars so that they can attain unique ownership. 

• Virtual Events: Celebrities perform virtual concerts in metaverse and the tickets to the concert make use of NFTs.
• Collectibles & Accessories: NFTs play an important role when it comes to buying and selling accessories, lands or collectibles in the metaverse. 

What role does an NFT play in Metaverse? 

Non-Fungible Tokens and most of the Metaverse platforms exist on blockchain which makes the integration of NFTs and Metaverse much more easier. 

• Interoperability: NFTs can be utilised across different platforms which facilitates interoperability and provides users with a unified experience. This makes it easier for users to simplify transferring their digital assets between multiple Metaverse games as well as platforms.
• Virtual Land ownership: In terms of functions NFTs play in virtual land ownership, they complement metaverse. NFTs can be used to buy and sell lands in the metaverse since the metaverse is all about duplicating a better experience of the physical world. Online shops for events can even be rented using NFTs, allowing digital landowners to receive passive income. 
• Trade Of Virtual Products: Virtual product trading utilising NFTs is already taking place in the Metaverse. The trade and exchange operations that occur in the metaverse can be used to better highlight NFT roles. In the Metaverse, NFTs are used to sell digital things such as tweets, virtual land, films etc. 
• Transfer Of Ownership: With the help of NFTs, businesses can effortlessly transfer ownership which plays a significant role in metaverse. Business brands are now launching their items in the Metaverse and granting access to people who are interested in exchange for NFTs. The usage of NFTs allows game businesses to easily own skins, tanks, and other collectibles. 
• Prevention Of Counterfeits: In every industry, there are incidents of piracy, which mostly decreases the value of a product. By creating digital scarcity, the interaction between NFTs and the metaverse helps to prevent counterfeiting across all industries. Businesses can now debut their products in Metaverse, preventing people from developing new ones. 
• Monetization: NFTs give a chance to users to monetise their digital assets by selling them in auctions as well as open marketplaces. This can create a new source of revenue for creators and encourage the creation of high-quality, one-of-a-kind digital items.
• Marketing: Businesses have recognised the importance of NFTs in Metaverse and are utilising them to reach a broader audience. Businesses are now attracting younger customers by advertising or selling digital products before physical ones are available for purchase. This contributes to the brand’s increased visibility and audience reach. 

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