Nike-RTFKT’s Crypto Gross $1.4 bn in NFT Trading
Nike and RTFKT’s non-fungible token universe has generated over $1 billion in trading volume and $1100 million in earnings in less than two years, despite a bear market.
Since December 2021, Nike-RTFKT NFTs have sparked $1.4 billion in trading volume, while RTFKT’s over two dozen collections, including the CloneX-Takashi Murakami avatar NFT drop, have earned $170 million.
The success of the CloneX collection, launched during the crypto boom, is largely due to its success. The NFTs have also opened up the opportunity for consumers to order limited-edition Nike shoes with a special authenticating tag, attracting thousands of sneakerheads and NBA star LeBron James. The concept of phygitals may eventually fade, but they seem to be here to stay.
(With inputs from Shikha Singh)
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