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Umbro Partners One Future Football

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Umbro Partners One Future Football

Umbro has partnered with One Future Football, an AI-driven football league, to become the exclusive Official Ball Partner. Starting October 20th, Umbro will use the Neo Swerve Pro ball in all matches of One Future Football Season 2, a virtual league with 264 players competing for 12 clubs. The AI Match Engine generates matches using tens of thousands of data points and millions of calculations, providing a unique and thrilling football experience. Umbro’s Managing Director, Anthony LiYle, is excited to be part of One Future Football’s development.

Umbro has partnered with One Future Football to enhance the football experience for fans by blending technology, sustainability, and fan engagement. The partnership signifies a new era in football, with the Neo Swerve Pro ball at the forefront of Season 2, offering a thrilling, innovative, and environmentally-conscious football experience for fans worldwide.

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Written by
Vishakha Thakur -

Vishakha Thakur is a news anchor at 3.0 TV with five years of experience in journalism, specializing in crypto and Web3 for over three years. She hosts popular weekly shows like AI Coins and ETF Watch Crypto Edition and has a deep understanding of the Web3 ecosystem, including Blockchain, Crypto ETFs, Metaverse, NFTs, Meme coins and Digital Assets. Vishakha has reported from major events including Crypto Expo Dubai and Money Expo Mumbai and has interviewed more than 50 industry leaders, such as Eric Balchunas and James Seyffart from Bloomberg, along with experts from CoinShares and Standard Chartered. Before 3.0 TV, she worked with TSR Digital TV in Himachal Pradesh and BalleBolly Magazine in Chandigarh, India’s first English print magazine for the Punjabi film and music industry, where she anchored interviews and wrote feature articles. Hailing from Himachal Pradesh, Vishakha is a gold medalist in Journalism and Mass Communication and is passionate about making complex digital finance topics clear and accessible through careful research and insightful reporting.

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