Indian Jewellery Brands To Hop Onto Metaverse
Aumverse FZCO, a Dubai-based Joint Venture Company, has partnered with PartyNite to launch GoldVerse, a metaverse platform for gold jewellery dealers in the MENA region. This strategic partnership aims to create a unique and immersive experience for traders and consumers. Leading Indian brands will also be featured on GoldVerse. This collaboration also marks PartyNite’s global expansion, showcasing the metaverse in its full glory, enhanced by AR and VR technologies.
GoldVerse is a virtual reality platform that aims to revolutionize gold enthusiasts’ interactions with precious metals. It offers a blend of virtual reality and live commerce, allowing real-time transactions within the metaverse. Users can view, create, and try on various gold jewellery designs, and make purchases seamlessly. Each brand within the GoldVerse will establish its own delivery mechanism, with Partynite managing the backend processes. The phygital arrangement of association allows buyers from around the world to enter the Middle East’s gold souk and make purchases.
(With inputs from Shikha Singh)
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