‘Coke Studio’ Launching At Crypto.com Arena
AEG Global Partnerships has renewed its partnership with Coca-Cola to create a new “Coke Studio” at Crypto.com Arena in Los Angeles. The “Coke Studio” will provide immersive fan experiences and music-driven activities throughout the year. Coca-Cola will continue to be the official soft drink partner of AEG’s landmark venues worldwide, including The O2 in London, Mercedes-Benz Arena in Berlin, Accor Arena in Paris, and Qudos Bank Arena in Sydney.
Coca-Cola will remain the official soft drink partner for AEG’s professional sports franchises and retain exclusive pouring and sponsorship rights at AEG’s music festivals. The company is also exploring the use of blockchain technology, cryptocurrencies, and NFTs to enhance its brand presence and engage with its global audience. Coca-Cola’s interest in these technologies is a testament to its commitment to innovation and sustainability.
(With inputs from Shikha Singh)
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