Crocs Expands Metaverse Presence
Crocs is expanding its partnership with experiential commerce platform Obsess in order to provide a new metaverse shopping experience for its Jibbitz charms.
The Crocs Jibbitz Experience includes the brand’s first-ever 3D “Jibbitz Customizer,” which Obsess designed to give consumers a mix-and-match tool to create their own custom pair of Crocs with Jibbitz charms, which can then be purchased directly from the metaverse store.
The store has five virtual departments, each of which is themed for a different type of Jibbitz assortment, such as Letters to Food and Animals. The Jibbitz Experience also includes an arcade-style claw machine game in which users can collect virtual Jibbitz in order to win one-cent physical Jibbitz.
Jibbitz Customizer includes 3D replicas of Jibbitz charms and clogs in men’s and women’s sizes. Customers can add up to 26 different 3D charms to a clog model before purchasing the physical version of their customized product.
(With inputs from Shikha Singh)
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