- 46% of Asia Pacific consumers expect to use stablecoins within five years, while only 16% did so in the past year.
- 49% believe stablecoins could become common for cross-border payments, but only 6% of consumers accurately understand how they work.
- Trust is a significant obstacle: 38% of non-users worry about fraud or scams, and 36% say they don’t know enough about the product.
Visa, the global payments network, reports that 46% of consumers across Asia Pacific are expected to adopt stablecoins within five years, pointing to growing appetite for everyday payments and money transfers. The same research displays that 66% of people in the region know what stablecoins are, but limited understanding and low trust are still holding back wider adoption.
LATEST: 📊 46% of Asia Pacific consumers say they’re likely to use stablecoins within five years, though only 16% have used them in the past 12 months, per a Visa study. https://t.co/stwxRwpGEb
— CoinMarketCap (@CoinMarketCap) October 6, 2026
Stablecoin Usage Remains Low Despite Growing Interest In Payments
The research looked at how well consumers know stablecoins, where they might use them, and what keeps them from doing so. The significant figure carries weight because real-world usage is far lesser. Only 16% of respondents said they had used a stablecoin during the previous 12 months.
Still, many participants saw value beyond simply trading crypto. Online shopping, travel spending and purchases from overseas merchants were some of the areas that drew attention.
Stablecoins Could Step Beyond Crypto Trading
Cross-border payments were another standout theme. Roughly 49% of consumers believe stablecoins may become a common method for moving money between countries over the next five years. That might mean sending funds overseas, receiving money from abroad, or paying for things while on the road.
Yet interest and knowledge are clearly out of step. Visa found that 66% of Asia Pacific consumers have heard of stablecoins, but a mere 6% demonstrated an accurate grasp of how they function.
Nearly half of those who know the term, at 49%, still assume stablecoins are only good for buying or selling other cryptocurrencies. A further 41% think stablecoins always rise in value. In short, simply being aware of the product doesn’t mean people understand what it does.
High Awareness, Low Understanding Across Markets
Awareness varies from place to place. Hong Kong led with 84%, India followed at 80%, and Thailand came next at 77%. On future usage, Vietnam and India showed the strongest intent, with 67% of consumers in each market saying they are likely to use stablecoins within five years.
Trust is a separate concern. Among people who are familiar with stablecoins but have never used one, 38% pointed to worries about fraud or scams, and another 36% admitted they don’t understand the product well enough.
Consumers also leaned toward regulated names when picking a stablecoin provider. Entities tied to governments or central banks came first at 27%, with banks and other regulated financial institutions close behind at 26%.
Nischint Sanghavi, Visa’s Head of Digital Currencies for Asia Pacific, said attitudes in the region are shifting in a meaningful way. In his view, people are beginning to recognise how stablecoins might support activities they already carry out, such as shopping online, travelling and sending money across borders.
Visa noted that it is collaborating with banks, regulated financial institutions and payment partners to link stablecoins to payment methods that consumers already trust. Its Visa Stablecoin Platform also lets clients create, transfer and manage stablecoins.
Visa’s Growing Stablecoin Footprint
The survey lands as Visa keeps building out its stablecoin business. In September, the company disclosed that over 160 stablecoin-linked card programs were live worldwide during its fiscal second quarter, with payment volume on those programs up nearly 200% year over year.
Visa also stated that stablecoin settlement volume has gone past a $20 billion annualized run rate, more than 15 times the figure from a year earlier. Settlement, for context, is the step that finalises a payment between the parties involved.
The company had already outlined a broader stablecoin strategy during its fiscal third-quarter earnings call on July 28.
Visa posted $11.6 billion in net revenue for that quarter, and payments volume topped $4 trillion for the first time. Cross-border volume climbed 13%.
What The Findings Mean For Visa
For Visa, the new consumer data suggests stablecoins are drawing interest well outside the crypto market. The hurdle now is that many people are still unsure how stablecoins work and whether they can be trusted. That leaves a wide distance between those who say they might use stablecoins and those who actually do so in daily life.
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