Trump Media & Technology Group has reportedly sold another 2,628 Bitcoin, continuing a months-long reduction in its cryptocurrency holdings. In the most recent trade, the company is left with about 4,261 BTC, having sold a total of 7,281 Bitcoin within the last seven months.
As per analytics firm Lookonchain, the latest transfer of Bitcoin, worth about $165 million, was made to Crypto.com, a crypto exchange. The analytics firm referred to the blockchain data from Arkham Intelligence for its findings.
Lookonchain reported that Trump Media initially accumulated 11,542 BTC at an average purchase price of approximately $118,522 per Bitcoin before gradually liquidating portions of its holdings. While the company has not publicly explained the reason behind the continued sales, the transactions indicate an ongoing adjustment of its digital asset strategy.
The latest sale comes at a time when cryptocurrency-related businesses associated with President Donald Trump are receiving increased attention from lawmakers and regulators. The negotiations concerning the Digital Asset Market CLARITY Act have taken center stage in Washington with discussions about the regulation of digital assets as well as the need for extra ethics protocols for people and firms that have major stakes in cryptocurrencies.
Trump Media & Technology Group, the holding company behind the Truth Social platform, has also started to take part in the larger conversation about cryptocurrency usage, corporate treasury practices, and politics. Holdings of companies in Bitcoin have become one of the major subjects in financial markets with more public firms considering digital assets in treasury strategies.
While the firm’s Bitcoin reserves are still high, the fact that they are declining shows that there is a change in strategy. Market participants are expected to closely monitor whether additional sales occur in the coming months and how they may affect the company’s overall financial strategy.
JUST IN: TRUMP MEDIA SELLS $165M OF BITCOIN
• Previously sold $205M in May.
• Still holds $268M in BTC.
• Trump owns 41% of Trump Media Group. pic.twitter.com/3nxmSOg5Fr
— Bitcoin Archive (@BitcoinArchive) August 2, 2026
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