Starburst Serves Juicyverse In Metaverse Mall
Starburst has launched its Juicyverse experience within TheMall, a metaverse mall that is accessible via any web-enabled device.
The Starburst Juicyverse allows users to visit the virtual mall and participate in virtual entertainment by utilising the MetaVRse Engine 2.0, which allows users to connect from any device via a web browser.
The first major brand partner is Mars-Wrigley, which has launched the Starburst Juicyverse on the mall’s second floor.
The Juicyverse includes a virtual Starburst store where guests can enter the virtual experience by scanning a QR code.
(With inputs from Shikha Singh)
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