PwC is set to deepen its engagement with the cryptocurrency sector, marking a shift from its earlier cautious approach. The firm cited improving regulatory clarity in the United States, particularly following the passage of the GENIUS stablecoin Act and a broader pro-crypto stance among regulators.
PwC US CEO Paul Griggs said these developments are creating stronger conviction around stablecoins and tokenization. The firm plans to expand its crypto-focused audit and consulting services, strengthen internal expertise, and actively advise clients on using digital assets to improve payment efficiency.
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