“Clear laws, strong cues, PwC moves into crypto views.”
PwC is focusing more on digital assets and cryptocurrency as the sector becomes more appealing to businesses due to the clarity of US regulations. This transformation is being driven by new stablecoin legislation and a more encouraging attitude from the US Securities and Exchange Commission (SEC).
PwC is responding by increasing the scope of its crypto-focused audit and consulting services.
Paul Griggs, senior partner at PwC US, claims that recent policy developments have lessened uncertainties surrounding the use of cryptocurrencies. Businesses now feel more comfortable utilising digital assets thanks to policies like the Genius Act and revised SEC regulations.
Because of this, a lot of corporates are now investigating crypto-based solutions that were previously thought to be too dangerous.
PwC advises customers on a number of use cases, such as blockchain-based financial systems, tokenisation of real-world assets, and stablecoin-powered payments. To fulfil growing demand, the company is also bringing in partners with extensive knowledge of digital assets.
According to PwC, there is a consistent rise in new audit and consultancy opportunities related to blockchain and cryptocurrency.
Tokenisation is predicted to expand quickly as more businesses seek to use blockchain to increase productivity and transparency. PwC feels that in order to help clients and maintain its competitiveness, it needs to continue being actively involved in this ecosystem.
Through pilot initiatives in places like Hong Kong and Luxembourg, where certain offices tested Bitcoin payments, the Big Four company was first exposed to digital assets.
As the US regulatory landscape grows more crypto-friendly, PwC is expanding on that experience today.
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