Publicis To Invest €300 mn In AI
Publicis Groupe plans to invest €300m in artificial intelligence over three years to become an “intelligent system company.”
The company plans to invest €100m in AI in 2024, with 50% focusing on upskilling, training, and recruitment, and 50% on technology through licenses, IT software, and cloud infrastructure.
Publicis began engineering its AI system, CoreAI, in the second half of 2023 and plans to roll it out in the first six months of this year.
The company plans to fund the investment through internal efficiencies.
(With inputs from Shikha Singh)
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