PARIZ Fashion Metaverse Introduces ZEST
Trace Network’s PARIZ fashion metaverse is introducing ZEST, a new feature that aims to revolutionize hyper-casual gaming by enhancing brand engagement through game theory and economics. The feature aims to foster deeper connections between users and brands, provide exciting gaming experiences, and reward participants for their interactions. The journey towards incorporating a GAMEFI layer into the metaverse began as brands expanded their presence on the platform.
Trace Network has introduced ZEST on PARIZ, a platform that will drive Trace token consumption through reward-based game pools and enable brands to launch theme-based games. The platform has been successful with partnerships with brands like NIKE and GUCCI, allowing consumers to interact with brands and earn rewards in the form of redeemable coupon NFTs. The scaling of the ZEST platform will make it easier for brands to introduce new engagement experiences and incentivize user participation. The PARIZ metaverse is also collaborating with the Binance ecosystem to engage its community in reward-based gaming experiences, presenting an exciting future for brand engagement and economic activities within the metaverse.
(With inputs from Shikha Singh)
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