Michael Saylor has made it clear that his company will keep buying bitcoin. As chairman of Strategy, he has announced plans for more aggressive purchases in the coming years, keeping the firm among the world’s largest corporate bitcoin holders.
From March 2 to March 8, Strategy bought nearly 18,000 BTC, worth about $1.3 billion. Most of these purchases were funded by selling common stock, a method the company has often used to grow its bitcoin reserves.
Saylor has said the company plans to buy bitcoin every quarter and does not intend to sell during market downturns. The latest purchases averaged about $76,000 per coin, while the company’s overall average cost is around $71,000.
To support its long-term plan, the company has changed its capital strategy to focus on bitcoin. Besides selling common stock, Strategy has also introduced perpetual preferred shares to raise permanent capital with no maturity date.
Saylor calls the company’s new setup a “digital credit ecosystem” centred on bitcoin. Since changing its name from MicroStrategy to Strategy, the company has shifted from being a software business to focusing mainly on holding bitcoin.
This approach can bring big gains when crypto markets are strong, but it also comes with high risk. Since the company’s finances depend on bitcoin’s price, Strategy shares often rise more than bitcoin during rallies but fall harder during downturns.
For years, Strategy was the main public company known for buying bitcoin. But the launch of spot bitcoin ETFs in the U.S. now gives institutional investors new ways to get exposure without using corporate leverage.
Still, Saylor strongly believes bitcoin will beat traditional market indices like the S&P 500 in the coming years, and Strategy seems fully committed to this idea.
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