Ethereum Generative Art Challenger’s Take On Art Blocks
Led by boutique curatorial collectives like Art Blocks and globe-trotting experiential collections like Bright Moments, generative art pieces—digital works created by computer code that are only realized in their final form by a randomized generation that occurs at the time of minting—continue to fetch record prices and regale art world elites.
Much of the success of the generative art movement has thus far come from initiatives linked with a certain level of curatorial authority and exclusivity. Highlight, a new digital art marketplace and artist tool set, intends to change that paradigm.
Highlight, a generative art platform on the Ethereum blockchain, claims to be the first-ever “open access” platform. Founded by Haun Ventures and raising $11 million in 2022, the platform aims to eliminate barriers to entry in the generative art ecosystem. Highlight co-founder Nathaniel Emodi believes that the platform offers a “screaming opportunity” by eliminating the need for different levels of curation or gatekeeping in existing tools.
(With inputs from Shikha Singh)
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