Charles & Keith Extend Web3 Roadmap
Charles & Keith has launched Charleskeithhaus, a new metaverse experience in The Sandbox. Charleskeithhaus offers an immersive and entertaining way to experience the brand’s universe, modelled after its Spring/Summer 2023 State of Play campaign.
From colour palettes to NFT galleries showcasing recently released artworks, every detail in the house is curated to reflect the spirit of the new collection. Apoki, a virtual K-pop star, is also planning a rooftop party in The Sandbox to celebrate the project’s debut. The event will also include a virtual runway where attendees will be able to view the new collection in real time.
Charles & Keith, on the other hand, has taken the newfound digital realm in stride. Even during times of metaverse downfall, the label has stayed true to its tech-savvy roadmap and proven to be astute in recognizing the latest buzz, i.e., the current wave of virtual idols and K-pop fanbases.
(With inputs from Shikha Singh)
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