Binance, the world’s largest crypto exchange by volume, has launched “Binance Prestige,” an exclusive VIP solution tailored for ultra high-net-worth individuals, family offices, private funds, and institutional allocators.
The platform builds on Binance’s existing VIP Holder system, which currently requires over $500,000 in trading volume and a qualifying BNB balance. Prestige, however, is expected to attract clients managing as much as $10 million or more.
The new service introduces a six-pillar structure covering onboarding, fiat access, structured products, capital financing, custody solutions, and advanced insights.
Binance says the expansion is driven by rapid growth in digital-asset adoption among wealthy clients, particularly in Asia and the Middle East, where private banking-level crypto services are now in high demand.
Catherine Chen, head of Binance VIP and Institutional, noted that over half of wealth managers now see crypto as essential for client engagement. The Prestige suite aims to offer a high-touch, professional experience capable of matching traditional finance standards.
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