B Strategy Targets $1B Raise With CZ’s Backing For BNB Treasury

Digital asset investment firm B Strategy has announced plans to raise $1 billion to launch a U.S.-listed company designed to act as a BNB treasury and investment vehicle.

The initiative, supported by YZi Labs — led by Binance co-founders Changpeng Zhao and Yi He — will be spearheaded by Max Hua, the former CFO of mining giant Bitmain, alongside Metalpha co-founders.

The company aims to become the “Berkshire Hathaway” of the BNB ecosystem, not only holding BNB but also channeling capital into core technologies, experimental projects, and community-led initiatives.

In addition, it pledges to operate with strict transparency and governance. By offering institutional-grade exposure to BNB within a regulated, U.S.-listed framework, the venture seeks to bridge traditional finance with crypto-native assets.

If successful, the firm could draw both institutional and retail investors into the BNB ecosystem under familiar investment structures, enhancing legitimacy and scalability for Binance’s native token.

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