AI Captivates Marketers; Web3 Faces Awareness Gap
Web3 is a decentralized technology that aims to revolutionize internet interactions in digital marketing. However, only 24% of global respondents are familiar with it, presenting challenges for marketers seeking to improve data ownership, profit sharing, and online identity control, as per a survey from consensys.
While Web3 struggles to gain traction..AI technology has gained attention from marketers and consumers due to its transformative potential. The survey shows that 70% of respondents agree with sharing profits from data and 67% believe individuals should have ownership over their online creations. These principles align with the core philosophy of Web3 technologies, suggesting a latent interest and potential adoption.
Data privacy is a significant concern for consumers, with 81% of US respondents emphasizing its significance. 79% desire greater control over online identities, highlighting the importance of privacy in the digital age. Web3 marketers can communicate the benefits of decentralized technology.
(With inputs from Shikha Singh)
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