Adidas, Callaway Tee-Off Game Of Golf On Metaverse
Play Today, a Web3 golf company, has added two of the world’s largest golf equipment brands, Callaway and Adidas Golf, to its world-first golf metaverse, which will debut with the NSW Open Golf Championships.
During the NSW Open, which will be held at Rich River Golf Club in Moama, NSW, from March 16 to 19, both companies will launch innovative new interactive brand experiences in the metaverse.
They join other well-known brands such as Drummond Golf, Bushnell, and Tour Edge in demonstrating the golf industry’s growing interest in the next generation of interactive and immersive digital experiences.
Augmented reality will allow players to virtually view the most cutting-edge physical golf products from the comfort of their own homes.
The event is predicted to bring in over 20,000 viewers a day, or 80,000 over the course of the four day tournament, all of whom will be able to virtually experience in 3D the two largest golf brands in the world, plus so much more.
(With inputs from Shikha Singh)
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