Hong Kong-based digital assets firm Animoca Brands has announced a strategic investment in Ava Labs, the company behind the Avalanche blockchain.
Alongside the capital deployment, the two have entered a partnership aimed at driving adoption of the Avalanche ecosystem, with a particular focus on Asia and the Middle East.
The financial terms of the investment were not disclosed.
Under the agreement, Animoca Brands and Ava Labs will work together on capital deployment, product integrations, and strategic advisory support for projects building on Avalanche. The initial focus areas include entertainment, real-world asset tokenization, and digital identity.
The collaboration leans on Animoca’s existing regional infrastructure and institutional relationships in the Middle East and Asia, which Avalanche ecosystem projects can tap into as they scale commercially.
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