Major League Soccer and Polymarket have reached an exclusive licensing agreement, making Polymarket the official prediction market partner of the league. Major events including the MLS Cup, conference titles, and the All-Star Game are covered by the agreement.
In addition to developing new fan interaction tools including second-screen experiences during live games, Polymarket will provide prediction markets linked to games and season outcomes as part of the agreement.
The agreement highlights the increasing interest in using prediction data to increase fan engagement.
Users can place bets on future occurrences on prediction markets, whose prices represent the predictions of the general public. Proponents contend that this data can offer up-to-date insights on probable outcomes.
Similar agreements have already been made by Polymarket with groups like the New York Rangers and the UFC. However, the sector faces regulatory scrutiny, as some U.S. states continue to challenge sports-related prediction contracts.
Despite this, the MLS deal signals rising mainstream acceptance of onchain prediction platforms.
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