DDC Enterprise Raises $124M To Expand Bitcoin Treasury

DDC Enterprise Limited announced a $124 million equity financing round led by PAG Pegasus Fund and Mulana Investment Management, marking a major step in its Bitcoin accumulation strategy.

The funds will be used to purchase 10,000 BTC by 2025, up from its current 1,058 BTC holdings. Investors in the round included OKG Financial Services, while CEO Norma Chu contributed $3 million personally.

All investors agreed to a 180-day lock-up, demonstrating confidence in the company’s Bitcoin-focused direction. Originally an Asian food company, DDC has repositioned itself as a corporate Bitcoin treasury firm as institutions increasingly view BTC as a hedge against inflation.

DDC’s funding round reflects the broader corporate trend of adding Bitcoin to balance sheets.

According to BitcoinTreasuries data, more than 100 public companies collectively hold over 1 million BTC, representing nearly 5% of total supply. Institutional treasuries grew 31% in 2024 and nearly doubled in early 2025.

You need to login in order to Like