Nasscom Forecasts Global Surge In Gen AI Investment This Year
Nasscom’s Digital Enterprise 5.0 report shows that 90% of companies plan to increase spending on digital technology in 2024, primarily on AI/ML technologies like generative AI, intelligent
automation, and big data analytics.
However, as generative AI adoption grows, companies are expected to shift their focus towards cybersecurity within 18 months.
Key emerging Gen AI roles in 2024 include Gen AI developers, prompt engineers, AI model curators, and AI content creators.
Investments will be heavily concentrated in cybersecurity, AI/ML, Gen AI, networking technology, and automation, driven by the growing importance of leveraging data effectively and securely.
Companies are prioritizing these technologies to maximize efficiency, innovation, and security, as data usage and reliance increase across industries.
(With inputs from Shikha Singh)
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