Google To Start Allowing ETF-Related Ads Soon
Google is introducing Bitcoin ETF ads to households post-January 29, 2024, with the first set to be launched in the US.
The policy aims to clarify cryptocurrency promotion parameters and guidelines. Starting January 29, Bitcoin ETF-related ads will appear as Google advertisements, requiring advertisers to adhere to local regulations.
Google Ads reach 90% of people globally, with top spot ads having an average click-through rate of 7.94%. Ad groups can be targeted based on demographics, habits, interests, research projects, and past interactions.
This massive reach will increase Bitcoin ETFs’ general awareness, making them familiar to both day traders and long-term investors.
(With inputs from Shikha Singh)
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