Diesel Offers Access To Milan Fashion Week Show
Diesel’s Milan Fashion Week shows attract Gen-Z fans with 200,000 co-branded Durex condoms and up to 300 extra guests for the Spring 2024 collection. The Italian label is partnering with Web3 culture and music platform Public Pressure for Metamorph, a limited edition run of 300 digital collectibles. Access to the show and the Metamorph watches, named after one of Diesel’s timepiece models, will allow holders to attend the runway and mingle with buyers, editors, and influencers. The collectibles also offer allowlist access to purchase one of the 300 limited edition Metamorph watches.
Diesel has announced a partnership with OTB Group to create NFTs, which will be available for purchase on Public Pressure’s marketplace. The collectibles will feature an exclusive soundtrack from composer and brand sound architect Senjan Jansen, access to music events organized by Public Pressure, and a virtual experience by media-tech artists Artificial Rome. The NFTs will be minted on Polkadot and Ethereum scaling network Polygon, with no further details available.
(With inputs from Shikha Singh)
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