AI App Character.ai Is Catching Up To ChatGPT
Character.ai, an AI app maker that allows users to create AI characters, is gaining popularity in the US, with its iOS and Android apps currently having 4.2 million monthly active users, according to a recent analysis by Similarweb, compared to ChatGPT’s 6 million monthly active users.
Character.ai, a startup that launched in May 2023, has seen significant growth, with 1.7 million installs in its first week. However, the average mobile app has a 30-day retention rate of 3% to 4%, and uninstall rates are above 40% after 30 days. Despite this, ChatGPT still outpaces Character.ai on the web, as many users prefer to interact with AI chatbots on their personal mobile devices. Android data shows ChatGPT has 22.5 million monthly active users on mobile, compared to 5.27 million for Character.ai. This suggests that ChatGPT has successfully retained early adopters and grown its usage since its debut.
(With inputs from Shikha Singh)
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