Walmart Partners With People Of Crypto Lab
To ensure that their significance extends beyond being merely commercial entities, luxury brands like Louis Vuitton and Moncler are working to establish themselves as an essential component of a larger cultural environment.
Now that Web3 is being utilized, Walmart is also improving its cultural credentials.
In order to create Cultureverse, an immersive, gamified experience on the Spatial metaverse, Walmart is collaborating with Web3 creative company, People of Crypto Lab. This is done to commemorate the 50th anniversary of Hip-Hop as well as the transformational influence of Black culture.
Cultureverse honors Hip-Hop’s early visionaries and explores its impact on art, music, and fashion. Walmart will expand access to technology for Black creators through its Black & Unlimited platform. People of Crypto Lab, founded by Berry and Akbar Hamid, has key partners and investors like The Sandbox, Animoca Brands, Gaingels, ConcreteRose, and Tess Ventures.
(With inputs from Shikha Singh)
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