Comic Relief Launches Metaverse Fundraiser
Comic Relief US, a nonprofit organization, announced on March 28 a new campaign called Kids Relief to promote generosity and community building through a new virtual world on the social gaming platform. Roblox’s “Kids Relief Presents: Solarpunk Simulator” experience will collect money for Comic Relief’s real-world initiatives to fight American poverty, particularly those that empower children and youth.
High-profile fundraising events like Red Nose Day, which leverage entertainment and celebrities to collect money, are sponsored by Comic Relief US. “Solarpunk Simulator,” which takes place in a “future world where nature, technology, and people live in harmony” will be no different, with Jack Black appearing as the spaceship captain and Roblox influencers acting as team leaders in the virtual world to get participants to work together toward a common goal.
The launch goal will be a special virtual concert by social media sensation BoyWithUke on April 7, but there may be different goals in the future.
(With inputs from Shikha Singh)
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