X has lifted its global ban on paid crypto and gambling promotions, introducing a new labelling policy for sponsored content. However, because of more stringent financial advertising regulations, such advertisements are still prohibited in places like the European Union, the UK, and Australia.
Under the updated rules, influencers are responsible for ensuring that paid crypto partnerships are not shown in restricted jurisdictions. Users must clearly label posts as paid partnerships when compensated by a third party.
The platform’s head of product, Nikita Bier, said the goal is to help creators build businesses on X while maintaining transparency.
Meanwhile, owner Elon Musk recently announced that X Money, the platform’s payments system, will launch in limited beta within months. It is part of Musk’s broader “everything app” vision, like China’s WeChat. It remains unclear whether crypto will be integrated into X Money.
X also plans to introduce Smart Cash tags, allowing users to trade stocks and crypto directly on the platform. While crypto promotions are now allowed globally, ads for products like weapons, drugs, political campaigns, and adult services remain banned.
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