Strive, the asset management firm and Nasdaq-listed company, has purchased an additional 20 Bitcoin for approximately $1.3 million. Strive CEO Matt Cole revealed the acquisition in an X post on Monday, claiming it raises the company’s overall Bitcoin holdings to 20,020 BTC.
Strive acquired an additional 20 $BTC for ~$1.3M at an average cost of ~$63,191 per bitcoin.$ASST $SATA pic.twitter.com/fAeud56mXP
— Matt Cole (@ColeMacro) August 3, 2026
Based on a Bitcoin price of $62,924, such assets were worth at almost $1.26 billion as of 4:00 p.m. EST on July 31, 2026, according to an official SEC filing. The most recent purchase, according to the company, was made at an average price of almost $63,191 per Bitcoin, including fees and expenditures.
Strive’s continuing Bitcoin treasury strategy has remained uninterrupted with the most recent acquisition. The business purchased Bitcoin in earlier weeks, according to earlier regulatory filings.
With over 20,000 BTC on its balance sheet, the company’s financial performance is still strongly correlated with changes in the price of Bitcoin. The value of those assets might be significantly impacted over time by changes in the cryptocurrency’s market value, much like with other corporate Bitcoin treasury techniques.
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