Ronaldo, Binance Collaborate For Exclusive NFT
Soccer player Cristiano Ronaldo has entered into an exclusive multi-year nonfungible token (NFT) collaboration with Binance, one of the largest cryptocurrency exchanges in the world. The partnership should allow Binance to launch a global campaign to market Web3 and NFTs to the football star’s devoted supporters.
Per the agreement, Cristiano Ronaldo and Binance will produce several collections that can only be purchased on the Binance NFT exchange. Later this year, the first collection will go on sale and contain pieces made in association with Ronaldo. Ronaldo says that NFTs are a new field he is venturing in now and for the future.
Changpeng Zhao, the C.E.O. and founder of Binance, acknowledged Cristiano Ronaldo’s soccer successes and pointed out that he has established himself as an icon in various fields. Zhao continued by saying he had cultivated one of the most devoted fan bases worldwide through his sincerity, charitable, and talent endeavors.
(With inputs from Shikha Singh)
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