Maruti Suzuki, India’s largest automaker, has announced the launch of ARENAVerse – a Metaverse platform – which will assist users to select favourite Maruti Suzuki vehicles with the help of immersive technology.
It is worth noting that this is the company’s second such programme, following the NEXAVerse, which debuted earlier this year.
The launch of this platform, according to Maruti Suzuki, builds on the company’s commitment to providing a more interactive and immersive retail experience for new-age consumers. In the future, ARENAVerse users will be able to digitally interact with sales representatives and configure cars to their specific needs.
Maruti has already set the wheels of the metaverse in motion with NEXAverse which has been a resounding success, with over 10,000 bookings for the Grand Vitara coming from the NEXAverse alone.
(Reporting by Shikha Singh, Editing by Laxmikant Khanvilkar)
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