Maruti Drives Into Metaverse Via EXPOVerse
Maruti Suzuki India announced today that its Auto Expo 2023 pavilion will be available on Metaverse. Maruti Suzuki EXPOVerse, the company’s exclusive Metaverse platform for Auto Expo 2023, will provide an immersive experience of all product showcases and various experiential zones.
Maruti has installed virtual reality devices in over 1,100 Nexa and Arena dealerships across India so that customers can experience EXPOVerse.
At the Auto Expo 2023, the automaker will display up to 16 models, including a concept electric SUV, a five-door Jimny, and an all-new sub-compact SUV. There will also be a WagonR flex-fuel prototype. Models such as the Grand Vitara, XL6, Ciaz, Ertiga, Brezza, Baleno, and Swift will also be on display.
The Maruti Suzuki EXPOVerse will include an EXPOVerse lobby, an amphitheatre, a technology zone, a sustainability zone, a studio zone, a launch zone, an entertainment zone, and a multi-user interaction zone.
(Reporting by Shikha Singh, Editing by Laxmikant Khanvilkar)
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